How to Build a Solo Ad Funnel
A practical solo ad funnel from traffic source to landing page, email follow-up and downstream offer.
A solo ad funnel gives each purchased click a clear next step and gives you enough measurement to identify where campaign economics break down.
1. Traffic source
Define the audience, geography, CPC and delivery terms before the campaign starts.
2. Landing or squeeze page
Use one primary action. The headline should match the expectation created before the click.
3. Follow-up
If you collect an email address, send a relevant sequence that continues the topic rather than abruptly changing direction.
4. Offer and measurement
Track the outcomes that matter to the business: lead, purchase, revenue and acquisition cost. Do not stop your analysis at the click count.
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