How to Track Solo Ads

Solo ad tracking should tell you whether the purchased traffic arrived and what those visitors did after the click.

Track delivery

Record the campaign source, provider, order size and date. Use campaign-specific links or parameters so the traffic can be separated from other visitors.

Track the next conversion

For a list-building funnel, measure opt-ins and cost per lead. For a direct offer, measure the relevant conversion and revenue if your tracking setup permits it.

Keep provider and business metrics separate

Delivered clicks tell you about traffic fulfillment. Leads, customers and revenue tell you about the complete acquisition system. You need both views.